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The Power Of Purple

Why An Innovative Purple Cereal Should Be Your Next Step Into Leading A Healthier Lifestyle


Finding food on the go isn’t as easy as it sounds for some of us. There are all these deliciously greasy foods out there - tacos, pizzas, hot dogs, sushi, you name it. For people with digestive sensitivities, all this temptation is frustrating! You want it, but you can’t have it, but you really love the look of it, but you can’t have it - ugh. Sounds familiar? Listen closely. 

Our CEO and founder Sylvia Tam knows the struggle all too well:

“Finding food on the go was challenging after being diagnosed with Ulcerative Colitis, a form of IBD. Since there are many foods I avoid to manage my condition, skipping meals often led to discomfort but worst of all, flares. Now I eat the right foods 'little & often' and have thankfully kept medicine and surgery away. So a year ago I decided to share my story and create a tummy friendly snack company to help others like me.” 

With PURPO Instant Cereal, we have created a product that is specifically designed to help people struggling with a sensitive tummy to eat healthier on the go. Especially if you’re on a busy schedule, eating healthy often goes short. There’s just no time to worry about how nutritious your lunch snack is - you need to be at an important meeting in 5min! We get it. Honestly, we do. 

We’ve put a massive amount of thought and effort into it and come to the conclusion: PURPO Instant Cereal is the solution. All you need is cold water and poof - within seconds you have a delicious bowl of purple sweet potato granola and oat milk cereal for you to enjoy guilt-free! It comes with the bowl, spoon, granola and plant-based milk, so you literally don’t have to worry about anything. You can take it anywhere, to work, school, on a hike, on a flight - you name it. No more skipping meals or eating junk food!  

Not convinced? Let’s talk facts here. Bowel cancer is the second leading cause of cancer-related deaths in the U.S., giving even more reason for everyone to eat functional foods with bioactive compounds. Purple-fleshed sweet potatoes as used in our PURPO Instant Cereal contain the bioactive compounds anthocyanins that have been linked to the prevention of chronic disease and cancer. Also, they contain nutrients that, combined with each other, produce anti-inflammatory properties that decrease gastric inflammation as well as an extract that heals internal wounds, and prevents constipation and accumulation of acid in the stomach.  

As you can see, our purple cereal is more than just a convenient little snack. It actually offers a ton of fantastic health benefits. On top of the pros mentioned before, PURPO is filled with vital antioxidants, vitamins, and minerals that will have you feeling energized and ready for anything the rest of the day will throw at you. Plus the milk turns purple, a color that symbolizes peace. Who doesn’t need a little more peace of mind in their life during these crazy times? 

Finding the right food can be stressful as hell. Our purple Instant Cereal offers a healthy, convenient and delicious solution for people that can’t just go grab a hot dog on the way without paying the price for it the next day. You only get one shot at taking care of your body. Let’s get it right in 2019!